Doç. Dr. Özlem Sandıkcı Türkdoğan
İstanbul Şehir Üniversitesi Bilkent Üniversitesi İşletme ve Yönetim Bilimleri Fakültesi
Tel: +90 312 290 1436
Ph.D. Pazarlama, The Pennsylvania State Universitesi, USA 1999
MBA Uluslararası İşletme, Birmingham Universitesi, UK 1992
BA İşletme, Boğaziçi Universitesi, Türkiye 1989
9/99–halen Yard. Doçent ve Doçent Bilkent Universitesi, İşletme Fakültesi
9/06–6/07 Ziyaretçi Araştırmacı, York University, Schulich School of Business,
12/92–9/93 Ürün Müdürü, Johnson and Johnson, Türkiye
8/89–5/91 Yardımcı Ürün Müdürü, Eczacıbaşı-Procter and Gamble, Türkiye
- Emerald Literati Network “Highly Commended Paper” Award, 2012
- Global Islamic Marketing Conference Best Paper Award, Dubai, 2011
- Bilkent University, Orhan Karacadağ Scientific Achievement Award, 2010
- University of Ljubljana, Visiting Professor Honorary Title, 2005
- The Franco Nicosia Best Paper Award, Association for Consumer Research Conference, Toronto, Canada, 2003
- American Marketing Association (AMA) Doctoral Consortium Fellowship, 1997
- British Council Chevening Fellowship, 1991
- Küreselleşme, pazarlama ve tüketim ilişkileri
- Din, tüketim ve pazar dinamikleri
- Gelişmekte olan piyasalarda marka stratejileri ve kültürel marka yaklaşımları
Jafari, A. and Sandıkcı, Ö. (eds.) Critical Perspectives on Islamic Marketing, London: Routledge, (hazırlık aşamasında 2014).
Sandıkcı, Ö. and Rice, G. (eds.) (2011) Handbook of Islamic Marketing, Cheltenham, UK: Edward Elgar Publishing.
Sandıkcı, Ö. and Ger, G. (2012) “Stigma, Consumption and Identity,” in Identity and Consumption, R. Belk and A. Ruvio (eds.), London: Routledge, 111-118.
Ger, G., Kravets, O. and Sandıkcı, Ö. (2011) “International Marketing at the Interface of the Alluring Global and the Comforting Local,” in Marketing Management: A Cultural Perspective, L. Penaloza, N. Toulouse, L. Visconti (eds.), London: Routledge, 30-42.
Sandıkcı, Ö. and Ger, G. (2011) “Islam, Consumption and Marketing: Going beyond the Essentialist Approaches,” in Handbook of Islamic Marketing, Ö. Sandıkcı and G. Rice (eds.), Cheltenham, UK: Edward Elgar Publishing, 484-501.
Sandıkcı, Ö. and Ger, G. (2007) “Contemporary Turkish Consumptionscape: Polarity and Plurality,” New Emerging Economies and Their Culture, J. Prasnikar and A. Cirman (eds.), Nova, 139-153.
Ger, G. and Sandıkcı, Ö. (2006) “Doing Research on Sensitive Topics: Studying Covered Turkish Women,” in Handbook of Qualitative Research Methods in Marketing, R. Belk (ed.), Cheltenham, UK: Edward Elgar Publishing, 509-520.
Sandıkcı, Ö. and Ger, G. (2005) “Aesthetics, Ethics and Politics of the Turkish Headscarf,” in Clothing as Material Culture, S. Kuechler and D. Miller (eds.), London: Berg, 61-82.
Sandıkcı, Ö. and İlhan, B. E. (2003) “Dowry: A Cherished Possession or an Old-Fashioned Tradition in a Modernizing Society?” in Contemporary Consumption Rituals: A Research Anthology, C. Otnes and T. Lowrey (eds.), Mahwah, NJ: Lawrence Erlbaum, 149-178.
Sandıkcı, Ö. and Holt, D.(1998) “Malling Society: Mall Consumption Practices and the Future of Public Space,” in Encountering Servicescapes: Built Environment and Lived Experience in Contemporary Market Place, J. F. Sherry (ed.), Lincolnwood, IL: NTC, 305-336.
Goldberg, M., Sandıkcı, Ö. and Litvack, D. (1997) “Reducing the Level of Violence in Hockey,” in Social Marketing: Theoretical and Practical Perspectives, M. Goldberg, M. Fishbein and S. Middlestadt (eds.), Mahwah, NJ: Lawrence Erlbaum Associates Inc., 335-352.
Hakemli Dergilerdeki Makaleler
Coşkuner, G. and Sandıkcı, Ö. (2014) “The Aura of New Goods: How Consumers Mediate Newness,” Journal of Consumer Behavior, basım aşamasında.
Sandıkcı, Ö. (2013) “Strolling through Istanbul’s Beyoğlu: In-Between Difference and Containment,” Space and Culture, DOI: 10.1177/1206331213501129 (SSCI).
Sandıkcı, Ö. and Jafari, A. (2013) “Islamic Encounters in Consumption and Marketing,” Marketing Theory, 13 (4), 211-220 (SSCI).
Kravets, O. and Sandıkcı, Ö. (2013) “Marketing for Socialism: Soviet Cosmetics in the 1930s,” Business History Review, 87(3), 461-487 (SSCI).
Karataş, M. and Sandıkcı, Ö. (2013) “Religious Communities and the Marketplace: Learning and Performing Consumption in an Islamic Network,” Marketing Theory, 13(4), 265-284 (SSCI).
Wilson, J.A.J., Belk, R.W., Bamossy, G. J., Sandıkcı, Ö., Kartajaya, H., Sobh, R., Liu, J. and Scott, L. (2013), “Crescent Marketing, Muslim Geographies and Brand Islam: Reflections from the JIMA Senior Advisory Board,” Journal of Islamic Marketing, 4(1), 22-50.
Sandıkcı, Ö. (2011) “Researching Islamic Marketing: Past and Future Perspectives,” Journal of Islamic Marketing, 2 (3), 246-258 (Emerald Highly Commended Paper).
Sandıkcı, Ö. and Ger, G. (2010) “Veiling in Style: How Does a Stigmatized Practice Become Fashionable?” Journal of Consumer Research, 37 (1), 15-36 (SSCI, FT-45).
Sandıkcı, Ö. and Ekici, A. (2009) “Politically Motivated Brand Rejection,” Journal of Business Research, 62 (2), 208-217 (SSCI).
Sandıkcı, Ö. and Ger, G. (2007) “Constructing and Representing the Islamic Consumer in Turkey,” Fashion Theory, 11 (2/3), 189-210 (AHCI).
Kemming, J. D. and Sandıkcı, Ö. (2007) “Turkey’s EU Accession as a Question of Nation Brand Image,” Place Branding, 3 (1), 31-41.
Coşkuner, G. and Sandıkcı, Ö. (2004) “New Clothing: Meanings and Practices,” Advances in Consumer Research, 31, 285-290 (best paper award) (SSCI).
Sandıkcı, Ö. and Ger, G. (2002) “In-Between Modernities and Postmodernities: Investigating Turkish Consumptionscape,” Advances in Consumer Research, 29, 465-470 (SSCI).
Sandıkcı, Ö. (2001) “Living with Contradictions: Representational Politics and Politics of Representation in Advertising,” Advances in Consumer Research, 28, 309-314 (SSCI).
Sandıkcı, Ö. and Ger, G. (2001) “Fundamental Fashions: The Cultural Politics of the Turban and the Levi’s,” Advances in Consumer Research, 28, 146-150 (SSCI).
Sandıkcı, Ö. (1996) “The Technomyth of Youth in Anti-Aging Skin Care Products Advertising,” The Review of Education, Pedagogy, Cultural Studies, 18 (4), 411-420.
Türkçe Dergilerdeki Makaleler
Sandıkcı, Ö. and Ömeraki, S. (2010) “Ramazan Etkinlikleri ve Tüketim Ekonomisi,” Çerçeve, 18 (54), 92-97.
Ekici, A. and Sandıkcı, Ö. (2009) “Başarılı Bir ‘Kanat Saldırısı’ Örneği: Cola Turka’nın Rekabet ve Konumlandırma Stratejisi,” Pİ, Bahar (2), 32-39.
Kemming, J. D. and Sandıkcı, Ö. (2007) “Turkey’s EU Accession as a Question of Nation Brand Image,” Insight Turkey, 9 (2), 2007, 116-127 (reprint).
Sandıkcı, Ö. (2005) “Geleneksellikten Modernliğe Geçişte Çeyiz,” Ev Tekstili, 34(3), 46-51.
Sandıkcı, Ö. and Ömeraki, S. (2010) “Commercialization of Rituals: Ramadan Celebrations in Turkey,” in Consumer Behavior: A European Perspective, M. Solomon, G. Bamossy, S. Askegaard, and M. K. Hogg (eds.), 4th edition, Prentice Hall, 633-635.
Sandıkcı, Ö. and Ertimur, B. (2006) “Consumption of Gold and Gold Jewelry in Turkey,” in Consumer Behavior: A European Perspective, M. Solomon, G. Bamossy, S. Askegaard, and M. K. Hogg (eds.), 3rd edition, Prentice Hall, 476-477.
Thompson, D. and Sandıkcı, Ö. (2005) “Asprey in Turkey,” in Marketing Management in Turkey: Cases and Challenges, D. Thompson (ed.), Ankara: Gazi, 94-107.
Hakemli Konferans Bildireleri
Ekici, A. and Sandıkcı, Ö. (2008) “Küresel Markalara Karşı Sürdürülebilir Pazarlama Stratejileri: Cola Turka Örneği,” 13. Ulusal Pazarlama Kongresi Bildiri Kitabı, Adana, Turkey, 116-129.
Sandıkcı, Ö. and Ömeraki, S. (2007) “Globalization and Rituals: Does Ramadan Turn into Christmas?” Association for Consumer Research, Vol. 34, G. J. Fitzsimons and V. G. Morwitz (eds.), Provo, UT: Association for Consumer Research, 610-615.
Sandıkcı, Ö., Ekici, A. and Tarı, B. (2006) “Consumer Acculturation as a Dialogical Process: Case Studies from Rural-to-Urban Migrants in Turkey,” Association for Consumer Research, Vol. 33, C. Pechmann and L. L. Price (eds.), Provo, UT: Association for Consumer Research, 429-434.
Ertimur, B. and Sandıkcı, Ö. (2005) “Giving Gold Jewelry and Coins as Gifts: The Interplay of Utilitarianism and Symbolism,” Association for Consumer Research, Vol. 32, G. Menon and A. R. Rao (eds.), Provo, UT: Association for Consumer Research, 322-327.
İlkucan, A. and Sandıkcı, Ö. (2005) “Gentrification and Consumption: An Exploratory Study,” Association for Consumer Research, Vol. 32, G. Menon and A. R. Rao (eds.), Provo, UT: Association for Consumer Research, 474-479.
Sandıkcı, Ö. (1997) “Images of Women in Advertising: A Critical-Cultural Perspective,” European Association for Consumer Research, Vol.3, B. G. Englis and A. Olofsson (eds.), Provo, UT: Association for Consumer Research, 76-81.
Sandıkcı, Ö. (1996) “Resisting the Irresistible Meaning of Ads? Advertising and Representations of Femininity,” Gender and Consumer Behavior, Vol. 3, J. Arnold Costa (ed.), Salt Lake City, Utah: Association for Consumer Research, 16-38.
Editorial Board Member, Marketing Theory 2011 – halen
Senior Editorial Board Member, Journal of Islamic Marketing 2008 – halen
Editorial Board Member, International Journal of Fashion Studies 2012 – halen
Advisory Board Member, I.B. Tauris Dress Cultures Book Series 2012 – halen
Guest Editor, Special Issue of Marketing Theory (with A. Jafari) 2013
Ad hoc reviewer for Journal of Consumer Research, Journal of International Business Studies, European Journal of Marketing, Journal of Macromarketing, Marketing Theory, Journal of Marketing Management, Consumption, Markets, and Society.
Association for Consumer Research 1995-present
Center for Research in Transitional Societies, Bilkent U. 2000-present
American Anthropological Association 2010-present